Music of the Baroque Period

Review Questions 1. What is a symphony? A symphony is an elaborate musical composition for full orchestra, typically in four movements, at least one of which is traditionally in sonata form. 2. What is a sonata? How is it related to the sonata form? A sonata is a composition for an instrumental soloist, with piano accompaniment, in several movements with one or more in sonata form. Sonata form is a piece of music in three sections, in ABA form, which are exposition, development, and recapitulation. 3. What is a coda? A coda is pieces at the end of a musical piece that are extended past the capitulation. . What are the three different parts of the sonata form? Describe each part. The first part of sonata from is the exposition. The exposition is where the composer â€Å"exposes† the themes of the music which are the first subject group and the second subject group. The second is the development. The development is the section of the music where the composer builds on the themes that were introduced in the exposition. This is also where the tension in the piece is built up. The recapitulation is the third and final part of the sonata form and it is the exposition is slightly repeated.The tension from the development eases, and the sound is subtle again. 5. What are the three different periods of Beethoven's work? Describe each part. Beethoven's work was organized into the early, the middle and the late periods. The early period was from 1779-1802, and that's when he composed his first and second symphonies. The middle period was from 1803-1814. He experimented with different techniques at that time. The late period was from 1815-1827, and his works reflect the transition into the Romantic period. Critical Thinking Questions 6. What are the characteristics of the music of the Classical period?When referring to the music of the classical period, people think about the Viennese school. Many great composers attended the school, such as Haydn, Mozart, and Beeth oven. The Classical music period was a mix of many different ideas, as everyone was sharing thoughts, and music. 7. How does the music of the Classical period differ from the music of the Baroque period? The music of the baroque period was said to be classified as a period of elaborate music. The music of the Classical period is more â€Å"down to earth† music and sought after beauty rather than complex melodies. Music of the Baroque Period By representatives

Internal Alignment Essay

Executive Summary We recommend a single internal structure that includes all job families, and uses the same job point evaluation plan to evaluate all positions. The single structure will allow us to evaluate employees on an equal level and it will be easier for the employees to follow. The job point evaluation consists of a grand total one thousand points with 25% weighted towards Education, 20% weighted towards Experience, Technical, and Creativity/Innovativeness, and lastly 15% weighted towards Skills & Abilities. Internal Strategy The recommended internal alignment for FastCat would be to have a single structure based on compensable factors relevant to their success. Each factor has different levels based on the requirements needed for the factor. For example, there are only three levels for creativity, while there are five levels for experience (Refer to Exhibit 1 in the Job Manual). This allows FastCat to cover the entire company with the factors chosen, yet still be specific enough for the individual jobs. This design will help FastCat direct employee goals towards company goals, and still be fair to the employees. It also will help FastCat be more cost-effective, in that the jobs will be thoroughly evaluated based on the levels they receive for each factor. There are five factors chosen to be the most important for FastCat they are: Education, Experience, Technical, Creative/Innovative, and Skills & Abilities. The first factor, Education, was chosen because of FastCat’s need for highly educated peop le. The software that FastCat designs calls for specific knowledge that a degree can provide. Experience was chosen because of its importance to FastCat. Almost every job at FastCat requires at least some experience in that certain area; therefore experience was deemed extremely important for FastCat. Technical ability refers to the amount of impact an error would make for FastCat. For example, an Administrative Assistant miss-spelling something will not have a huge impact on FastCat’s business, however, a Technical Marketing Consultant going after the wrong segment will have a profound impact on FastCat. The Creative/Innovative factor for FastCat is also extremely important. The mission statement for FastCat even states that â€Å"We must produce innovative, high-quality solutions.† Last, Skills & Abilities was chosen because of the  range that the factor could cover, as well as the fact that we can select the most important items relative to FastCat. This internal alignment will allow FastCat to strictly define some factors, while leaving other factors more loosely defined, in order to support employee development. This system will also be extremely simple for employees to follow, and to see the way that the system has been set up, in order to ensure fairness. The structure will also be similarly easy to administer, as well as to communicate to employees. It will be easy to administer because the jobs are already evaluated, and will not change anytime in the near future. Another reason why it will not be difficult to administer is because employees will be able to see the differences in pay, and why they are the way they are. The recommended way of communicating this plan to employees is by giving each employee a copy, and then holding several small meetings in which employees can ask questions about the new structure. Rationale for Recommendations The recommendations we proposed for FastCat will benefit the company for its future success, and will help the company regain its competitive edge, while also achieving its compensation objectives. The first recommendation is for FastCat to use a single internal structure. Since the company is currently undergoing some restructuring, this system will be easy to help reorganize those departments, and it provides for a much less bureaucratic working environment. Also, a single internal structure will allow for better management because rather than having the manager’s focus on trying to organize and understand two or more structures; they can simply focus on one. Second, we recommend that FastCat use a job point evaluation system. By using this point system the company can clearly state what they feel are important skills, and can place a numeric value to them. This way the most qualified employees are easily identified, and the employees can be correctly compensated for their w ork. This system will also help direct employees towards FastCat’s objectives. Lastly, we recommend that Fast Cat include five compensable factors that will help the company get back in all consumers’ evoked set. The five compensable factors we recommend would be Education, Experience, Technical (error), Creative/Innovative, and Skills & Abilities. To help Fast Cat in its future success they are going to need highly educated people who have the experience in the market, but make  little technical errors in doing their job. Also, they will need people who are creative/innovative to help create new products, but these people must also posses the skills and abilities necessary to complete their job. This system will also help direct employees towards FastCat’s objectives. By placing emphasis on creativity and technical ability, FastCat can direct employee behavior towards their objectives. Overall, these recommendations will help Fast Cat achieve their compensation objectives, because the single internal structure is easy to understand and organize , the job point evaluation and compensable factors will help to select the correct amount of compensation for each job. However, while there are many benefits to these recommendations there are some risks associated with them. Listed below you will find some of the risks, and potential solutions for the risks, associated with the proposal for FastCat. Risk 1: Since it is recommend that FastCat use a single internal structure some employees may feel they will not be recognized for achieving certain goals. Potential Solution 1: FastCat can have some other ways of recognizing employee’s when they achieve goals. For example, FastCat having Employee of the Month, Profit Sharing, Gain Sharing, or just recognition for employees by management or the President of FastCat. Risk 2: Managers and/or employees may feel that it is not fair to place them on the same level as non-managerial or managerial employee. Potential Solution 2: Explain to employees how the point system works, and why they are on the same level. Especially emphasize the Skills & Abilities Level 2 and above Ranks, where managerial skills are listed. This will show the employees that FastCat is paying more for managers. However, there may be another factor that places the employee and manager within the same point range. Risk 3: If an employee ranks high on the job point evaluation then he/she may feel as if they are indispensable. This could cause them to not be focused or to slack off on their responsibilities. Potential Solution 3: FastCat could occasionally remind employees that their compensation is based on the fact that they are doing their job. If an employee believes he/she is indispensable, and therefore either slacks off or becomes not focused; then maybe FastCat should remind them of employment at will. Risk 4: Since FastCat does value creativity and innovation, employees who are in positions where creativity and innovation are not needed could feel that any ideas they do have would not  be very important. Potential Solution 4: FastCat could have a suggestion box, or encourage all employees that have an idea to tell their superior. FastCat would need to tell employees something to the effect of: there are no bad ideas, just ones that are not yet developed. This would encourage employees to voice any ideas they have, and feel like their ideas are valued. Overall, our recommendations provide more benefits than risks to the company, benefits such as: helping FastCat to be successful in the future, helping the company regain its competitive edge, while also achieving its compensation objectives. However, as with all things, there are some risks, but as long as FastCat is aware of those risks and handles them promptly they should have no problem succeeding using our recommendations.

Cause and effect

OK, now we’re getting into something fun, the cause and effect essay. The cause and effect essay will train you to call and respond. For example, if you’re arguing about why cigarettes are detrimental to health, you can’t just say cigarettes cause lung cancer and move on to the next subject. You must respond to that statement and tell the reader why cigarettes cause lung cancer: Call-Response. That said, the most important members of the who, what, when, where, why gang are what and why, and these are the two points we deal with most in cause and effect essays. The overlying message of your essay will be one huge â€Å"why† (cause) followed by one huge â€Å"what† (effect). We are in the world of relationships, how one thing affects another thing. Your thesis will concentrate on the effect, the consequences of the cause. So we’re actually going to work back in time from effect to cause; therefore, we are not dealing with chronological order here but with the emphatic order or order of importance. Yes, the cause does lead to the effect, but the effect is the main point of your thesis with the cause, your argument. Let’s look at a simple example: By drinking enough martinis, I will soon destroy my liver. Cause (why): By drinking enough martinis Effect (what): I will soon destroy my liver See? Drinking martinis answers â€Å"why,† and â€Å"what â€Å"is answered by my soon-to-be destroyed liver. So the actual topic of your essay is the martini. Your opinion or slant on the topic: drink enough of them and you will destroy your liver. So your plan of development or three points of argument will be based on reasons â€Å"why† drinking martinis destroys the liver. You must prove that the cause leads to the effect. Now don’t be fooled by a post hoc fallacy. The American Heritage Dictionary defines post hoc as â€Å"in or of the form of an argument in which one event is asserted to be the cause of a later event simply by the virtue of having happened earlier. † The cause must yield the effect. Because you threw salt over your shoulder before an airplane flight and then had a safe flight, there is no evidence that the salt over the shoulder is the reason your flight was safe. Capish? You MUST back up your claim with a good argument and references that back up your argument. Here are some essential rules for this essay: You must offer at least two works cited You must have at least one quotation from our readings, properly cited. Your essay must be typed in proper MLA format The checklists and outline in this packet must be filled out and handed in You will hand in early rough drafts with your essay You will read, or have another student read, your opening paragraph to the class. *Please see the â€Å"Checklist for Required Work†: for more on this, later in this handout. Here is your essay prompt: What incident, event, or occurrence happened in your life that made you realize you are different from other people? Essay Review: What is expected in the basic essay. Introductory Paragraph Introduction Plan of development: points 1. 2. 3 Thesis Statement The introduction must attract the reader. The plan of development is a list of points that support the thesis. The points are offered in the order they are given. Thesis: the main idea in two parts: topic and your opinion. First Supporting Paragraph Topic sentence (point 1) Specific evidence The topic sentence is the first supporting point for your thesis, and the specific evidence delves into you topic sentence Second Supporting Paragraph Topic sentence (point 2) Specific evidence The topic sentence advances the second supporting point for your thesis, and the specific evidence develops that point. Third Supporting Paragraph Topic sentence (point 3) Specific evidence The topic sentence advances the third supporting point for your thesis, and the specific evidence develops that point. Concluding Paragraph Summary, conclusion or both A summary is a broad restatement of the thesis and its main points. A Conclusion is a final thought or tow stemming from the subject of the paper. Common Methods of Introduction. 1. Broad Statement: Using factory work as an example, you might start out by saying the following: Working in a factory might be one of the worst jobs. And then you go into the specific factory that you’re writing about, for example, an egg factory. 2. Contrast: Start with an idea that is the opposite of the one you will develop: working in an office is a nice, clean job. You have comfortable chairs, a desk, a computer, a cup of coffee nearby, but working in a factory does not have the niceties found in an office. 3. Relevance: What makes your topic special? Convince the reader that the topic applies to them or is important. So many of our ancestors, when they first came to this country, found themselves working in factories. 4. Anecdote: An interesting short story that coaxes the reader into the world of your essay. The story should be related to your thesis. I once met a man named Victor who was missing two of his fingers. Victor told me that he lost his fingers because of an accident at work. He caught his hand in the wheels of a conveyor belt at the egg factory where he worked. 5. Quotation: Quote something from your research, or find a dictionary quote that relates to your topic: â€Å"Perhaps it seemed to me,† Wrote Henry David Thoreau, â€Å"that I had several more lives to live, and could not spare any time for that one† (342). This is how I felt after working in an egg factory for two years. I had other lives to live. I had wasted enough of my life here. Concluding Paragraph The concluding paragraph should summarize the essay by restating the thesis and even restating the main supporting points. Also, the conclusion brings your paper to a graceful end, leaving the reader with a final thought on the subject. Here is where you get to offer your opinion on the subject. Three Ways to Conclude You Paper using La Jolla Shores (a local beach) as an example. 1. End with a summary or final thought: La Jolla Shores, then, is one of the most inviting beaches in San Diego. The beaches there are wider, cleaner, and safer. It is not surprising that a growing number of San Diegans are traveling to La Jolla Shores to experience this great beach. 2. A thought-provoking question: Appeal to the reader that your subject is bigger than your essay. Comment on any one of these: The future Which choice should be made Why is your subject important Wouldn’t La Jolla Shores be the beach of choice for anyone who wants to experience an enjoyable day by the ocean? 3. A prediction or recommendation Even with its growing popularity, La Jolla Shores will always be the most pleasant beach experiences San Diego has to offer. Outline Form for Essays

Global Business Plan Essay Example | Topics and Well Written Essays - 500 words

Global Business Plan - Essay Example It has introduced magnificent devices which have been in vogue for the last two decades. Garmin GPS can be studied under the following headings: Geography: Being a wonderful navigation-devices manufacturer, Garmin has brought revolution in the discipline of geography and space sciences. With the help of the tools introduced by Garmin, it has become very easy to search and detect an area or a place, and everything related to a specific region all over the globe. Garmin devices are not limited to land only. On the contrary, one can detect almost every route existing in the air, under deep water, in thick jungles, over the high mountains and in vast deserts. In addition, Garmin has rendered its valuable services in the fields of sports, hiking, communications and learning. Competition: Being a superb manufacturing corporate organization, Garmin seeks tough competition from the rival companies. There was a time when it was the sole producer of navigation equipments, but with the arrival of competitor brands, in the wake of IT revolution, Garmin faces tough competition. TomTom, Hoover’s, AstroFly Litkin, Shenzhen and thousands of other companies are now the competitors of Garmin GPS. With the splendid rise of the Chinese companies, Garmin faces great competition from the Asian markets. Legal/political structure: Garmin GPS is well aware of the legal rights including intellectual property rights and others the political and legal authorities offer to the corporate firms and industries. Regarding its political structure, the company was co-founded by Gary Burrell and Dr. Min Kao, and is still administered by both these persons. The company has well-established it administrative hierarchy, which consists of board of directors and managerial and technical staff. The board of directors is responsible for devising strategic schemes, policies and plans for the company,

Introduction to the internet and e-business Assignment

Introduction to the internet and e-business - Assignment Example The transaction is completed when commission is divided between both estate agents because of being part of a transaction. Answer 2 Home Choice will benefit from having its own website because those customers, who could not travel and approach Home Choice at its offices, will directly log onto its website and submit their buying or selling bid. For instance, all parties and clients could be informed about available property units in different localities through automatic email generation process; thereby enhancing communication and business contacts with customers. Also, Home Choice will get a competitive edge because it could reduce by closing some money losing offices in expensive London city. Answer 3 An e-business is a business model that enables the organisations, end-users and governments to do business through leveraging technology and using the Internet and features of World Wide Web (the Web) to complete transactions (Roberts, 2004). Answer 4 Internet enables businesses and consumers in real time interaction and communication through email, videoconferencing, teleconferencing, chat etc. Indeed, these mentioned options are quite appropriate for transferring messages across the internet, thereby enabling communication at a very low cost. For instance, the use of Skype has further facilitated this message transfer from sender to recipient and feedback from recipient to sender. Answer 5 The main features of Hyper Text Markup Language include facilitation in multimedia objects, scripting, background colour, marquee, tags, style sheets, hyperlinks, tables and layout, forms and math etc. In other words, latest versions of HTML also include the new features that are still not completely explored. Answer 6 An internet is a network of networks through which end-users could connect to external world networks and people. Internet has, nevertheless, reduced boundaries among nations as people across USA could contact through a click to users 7,000 miles away in sub- continent. On the contrary, Intranet is an internal network that is used by organisations / institutions to enables its employees to transfer and share information within the premises. Whereas, extranet are also used by organisations to bridge gaps between / among their internal and external customers. For example, employees could share a company’s some (not all) internal information through extranet with their clients, suppliers, partners etc. Answer 7 First of all, Home Choice has to develop / design a website so that it could provide available buying and selling property units. Next, Home Choice has to implement an online purchase / sales system in which the admin will play the role of moderator. This would enable parties to communicate when they could approach company’s office for official visit to property unit and negotiations. Offers could also be submitted online in case face-to-face deal is not possible due to distance and time constraints. Answer 8 E-business is actually a different business model because it provides the luxury of online transactions without even travelling personally to shops, offices and showrooms. The model is proven successful when a company has established its brands and when it offers top quality brands at justified prices with excellent sales service. Circuit City, a US based supermarket which is now completely online based, is one of the major examples. However, the model does not proven successful if

Creating, Financing, and Marketing a Business Essay - 2

Creating, Financing, and Marketing a Business - Essay Example A second downfall of partnerships is that total profits are shared among the different partners of the business. Finding the right partner is imperative towards the success of a partnership. 2. Discuss funding options for small businesses. Entrepreneurs have various options to fund their business. The business structure of the company affects the alternatives of the business to raise capital. Sole proprietorship can raise capital by investing the personal wealth of the owner. The business can also obtain money by borrowing funds from the bank or other lending institution. A single owner that wants to raise more money for the business can do so by finding an equity partner. A partner can invest money in exchange for participation in the business. When a business grows the company has higher needs for capital. A business structure that is extremely effective at raising capital is public corporations. A company becomes public after undergoing an IPO process. All public companies must be registered with the Securities and Exchange Commission (SEC). Public companies can raise money by selling common stocks in the open market. Firms have to option to sell common and preferred stocks. Common stocks have voting rights, while preferred stocks do not have voting rights but they have guaranteed dividend payments. A second way for public companies to raise money is through the sale of commercial paper. Corporations can sell bonds in the open market to raise money. 3. Determine and discuss how managerial accounting can help managers with product costing, incremental analysis, and budgeting. Unlike financial accounting which focuses on providing precise, relevant and historical accounting information to stockholders, creditors and others who are outside the organization; managerial accounting focuses on providing information to managers who directly control its day to day operations. Managerial accounting helps managers perform their three essential activities: planning, dir ecting and motivating, and controlling. To plan correctly a manager will use cost accounting information to determine all the necessary materials and resources in order to manufacture and assemble a specific product. Without the specific accounting data regarding manufacturing processes, labor costs, materials, and overhead expenditures for a product line it would be very difficult for a manager to determine the real costs of production and a fair allocation of overhead costs for a specific product or service. Managers utilize cost-volume profit analysis as one of the most important tools managerial accountants have in their arsenal. It helps managers understand the interrelationship between price or costs, volume, variable unit costs, fixed costs and how the mix of products affects the overall business. CVP information can help a manager determine which products to manufacture, product costs, pricing decisions, and which specific products and what amounts to produce to include in t he product mix. Incremental analysis can also be performed by managers which will consider only those items of revenue, costs and volume directly related to the new product or service and how the overall profitability of the firm will be affected specifically by those product changes. Without the managerial accoun

Business Perpetuates Rather Than Reduces Inequality in the Society Essay

Business Perpetuates Rather Than Reduces Inequality in the Society - Essay Example This to a great extent has not been the case; in fact in many cases business has perpetuated inequality in the society. These inequalities are mainly manifested when it comes to the personnel in the business organization. The inequality comes in three major regimes; gender, class and race. This paper discusses how business increases inequality in the society rather than reducing it. Discussion First I will define the inequalities that occur in business organizations. As stated earlier the main ones are class, race and gender. Class refers to the differences in control over and access to the resources of the business organization. Class differences are manifested during employment and the wages that are paid. The hierarchies that may be created in organizations may create a wide gap between the top management of the business organization and the workers at the bottom. In large corporations the Chief executive officers sit at the top and wield more power than other workers in the busin ess. Such class difference might not be experienced in small businesses but still the owner or boss has class power over employees. Gender inequality is seen in the difference in beliefs of identities of men and women. Despite efforts to try to close the gender gap in business organizations, most top positions in organization management are still held by men while the low white collar positions like clerks and secretaries are dominantly held by women. Supervisory duties have always been assigned to men in many business organizations. This brings about gender inequality because men and women are not treated equally (Smith 2002). Race inequality comes about because of differences in physical characteristics, oppression, culture and historical domination justified by the underlying beliefs. Businesses owned by certain races in some cases discriminate other races when it comes to employment. They might fail completely to employ the other races or they may employ them and give them junio r positions. There are other differences that might be the base for inequality in business organizations. These include sexuality, religion, physical disability and age. Some business organizations may discriminate against the homosexuals when it comes to employment. There are also cases where certain religions have been discriminated in business organizations. These differences might be vital but they do not carry more weight like gender, race and class in creating inequality. The main intention of business organizations is to make profits (Banerjee 2012). The requirements that are placed for work ensure that the organization does realize profits. These requirements may cause inequality between genders and classes. In a business organization work is designed in favour of men who are totally dedicated to earn a living and do not have other responsibilities for family demands or children. Eight hours of continuous working, giving the work maximum attention, arrival on time and being able to work for extra hours if need arises are some of the general requirements for employees in business organizations. Since it is mostly the workers at the lower level who perform duties that are vital for the realization of profit for the business, it is not easy to relax these requirements for them. On the other hand, the top management may bend these rules for their members. A manager for the business organization may work in the organization on part time basis, may not be required to arrive early, he may also be undertaking other business and is rarely required to work for extra hours. This is not true for a junior employee. Since it is the top management

Jack Kerouac Essay Example | Topics and Well Written Essays - 1250 words

Jack Kerouac - Essay Example However, this work cannot be discussed out of context. Therefore, it is important to also discuss the Beat Movement and its relation to Jack Kerouac to better understand the literary piece, and to provide substantial arguments. John Kerouac and the Beat Movement John Kerouac is the acknowledged leader of the literary artists belonging to the Beat Movement. This movement promotes countering the cultures during the 1950s, whereby resisting conformity expectations of the middle class American culture. This movement was joined by literary artists, who exploit their literary talents to convey and create works with values and topics of poverty, immigration, sex, drugs, eastern philosophers (Buddhism) and American Jazz musicians. These values and topics have been evident in the work of Kerouac, On The Road. This piece has expressed the perceptions and rationality of those belonging to the movement. Through a fictional story, it depicts the group, whereby they refuse to acknowledge various d ominating values and beliefs during the period. In particular, the Beat rejects materialism and conformity, which was said to be the expectation of the American middle class. Rejection of Conformity in Middle Class American Based on the work of Kerouac, the main aim of the Beat Movement (based on the book) is to restore the authenticity of humans in the culture of the prepackaged life--- that is conformity. To note, this era was a proliferation of freedom repression. It is apparent that the Beat Movement aspires to influence the society in reinventing the dominant culture through writings. By narrating his and his friends travel experiences, he instills the importance of freedom in a world governed by norms. Their deviation from uniformity was characterised by their travels on the road. Despite believing in the power of language, the Beat movement continues their fight by living what they write. That is, they are able to deliver their sentiments by living â€Å"freely† with d rugs, religion, voluntary poverty, affirmation to third sex and alcoholism. These elements are distinctively clear in their writings, as well. Moreover, it is often emphasised from the book that residing in a particular area is never permanent. This paper perceived this reflects the ambition of the Beat to create a new value and faith outside the values which forcibly shape their lives and beliefs. Provided with this, the Beat pointed out that the ultimate dream is not to conform to society, but rather it is the freedom from the conservative society they belong to. They perceive such conservatism as a curtailment of their freedom to express themselves. Hence, the primary rationale on why the Beat rejects conformity is the hopes of circumventing the restrictions associated with the expectations of the American middle class. On the second note, the book demonstrated that the Beat rejected American Middle class restrictions as it also promotes materialism and consumerism in the capital ist society. This means that the Beat rejects conformity as they do not believe in materialism. Acquiring this value does not guarantee happiness despite one’s abounding wealth. The Beat recognised the importance of spiritual fulfillment, which will not be attained by materialistic values. The characters’

Strategic Management Basics Essay Example | Topics and Well Written Essays - 3000 words

Strategic Management Basics - Essay Example This is the prime reason why strategic management today is being adopted into all the large organisations and at all levels. Strategic management is not just a concept, but it is a "process that can be utilized throughout all organisational levels and can be integrated into nearly every job" (Buhler, March 1994). Buhler (March 1994) notes that seeing the "big picture" is at the "heart of strategic management". She indicated that when "an organisation is viewed as an integrated and inter-related whole" managers can easily identify what needs to be done. Moreover, the external environment should always be considered in analysing the organisation. Combining the external focus with an internal analysis of the organisation would be beneficial identifying what went wrong and what are the factors that need to be considered in order not to repeat the past mistakes of the organisation. Realizing the essence of this concept, Kinicki and Williams (2003) deemed that "strategic management is a process that involves managers from all parts of the organisation in the formulation and the implementation of strategies and strategic goals". They added that their definition does not connote that managers at the top can easily dictate ideas to be followed by subordinates under their volition. Indeed, precisely because middle managers are the ones who will be asked to understand and implement the strategies, they able should also help to formulate them. Also, with that definition, we can draw the three key elements of strategic management. These are formulation, implementation and evaluation. Formulation The formulation part is considered to be the planning stage of management. Although most entrepreneurs do some form of planning for their ventures, it often tends to be informal and unsystematic (Naffziger & Kuratko, October 1991). The actual need for systematic planning will vary with the nature, size, and structure of the business. In other words, a small two-person operation may successfully use informal planning because little complexity is involved. But an emerging venture that is rapidly expanding with constantly increasing personnel size and market operations will need to formalise its planning because a great deal of complexity exists. It is also possible that an entrepreneur's planning will need to shift from an informal to a formal systematic style for other reasons. First is the degree of uncertainty with which the venture is attempting to become established and to grow. With greater levels of uncertainty, entrepreneurs have a stronger need to deal with the challenges facing their venture, and a more formal planning effort can help them to do this. Second, the strength of the competition (in both numbers and quality of competitors) will add to the importance of more systematic planning in order for a new venture to monitor its operations and objectives more closely (Chaganti et al., Spring 1989). Finally, the amount and type of experience the entrepreneur has may be a factor in deciding the extent of formal planning. A lack of adequate experience, either technological or business, may constrain the entrepreneur's understanding and thus necessitate formal planning to help determine future paths for the organisati on. To integrate strategic management, managers should take into account the concept of "strategic planning". As defined, strategic planning is the

Consulting to Organisations Essay Example | Topics and Well Written Essays - 3250 words

Consulting to Organisations - Essay Example The understanding of learning, the workshops and their technicalities are dealt with, accordingly and put into practice. The aim of the essay was to get the clear picture that what was the purpose of the student to learn this module, what was the objectives and the learning techniques that student used in order to get the full benefit of the module. I am writing this essay to express my views, my thoughts about this module. Sharing is learning, and I want to share with everyone, the experiences I have gone through while writing this essay, the tools and techniques that I have learned while I took this module. The competencies I felt inside, which was never there before, and the level of knowledge that I gained while learning this module, is way better than before. It feels so different to write this essay after all this learning, and I wish that I have an opportunity to write a whole another comparative essay to give the clear insight that what I have achieved after enrolling in this module. One another main reason is to share my experience of this module, and its learning, so that other students and people may get the full benefit of this module by reading this essay. My feedback on this module will help many others to understand the module better and the effectiveness of this module as a student, and as a learner. One of my learning objectives to enroll in this module was to learn about management consultant, and how to be an effective management consultant. Since my secondary school, I was good in consulting, and suggesting ideas and novelties to others, effectively. So, I was concerned to see how well I can be after this module, and how can I be a good management consultant in future. My second objective was to learn about leadership and team work. Although, I was cooperative and friendly, but somehow I was lacking the true spirit of effective team skills and team

The Gathering Essay Example for Free

The Gathering Essay This essay is an analysis of the novel ‘The Gathering’ by Isobelle Carmody. The novel is about good and evil, inner struggle, human nature, conformity and individuality, friendship and cooperation. The main group character is Nathanial and he is in a teenager group, called ‘The Chain’. The people in the group are Nathanial, Nissa, Lallie, Seth, Danny and Indian. Nathanial is a new boy to the school because he and his mother have been moving frequently since his parents were divorced. Their house is in the seaside town of Cheshunt, but Nathanial doesn’t like it because it sits in the town’s bitter wind and abattoir stench, as the primary reasons. This essay will discuss how Isobelle Carcomdy successfully constructs Nathanial to represent a marginalised teenager who the reader feels sympathy for. Nathanial is 15 years old. He and his mother move to Cheshunt and he goes to the Three North School, where it is the most evil things were has taken place. He likes ‘The Chain’ member Nissa. He is trying to find the idea of fighting the darkness and ‘The Circle’ are praising witchcraft however he feels so isolated and lonely in the new school he is happy to join. Nissa, she is hardened and guarded wild orphan girl because her heart broken as a young girl of her desirable mother’s many boyfriends, she become claim to be in love with her and then rejected and humiliate her, on page 182 she said ‘ I made a vow to myself then, that I’d never love anyone again. Not like that. From then on, I relied on nobody and took care of myself. She get viciously and emotionally damaged and never let anybody remotely attached to her. In the story she is the sword of the strength. Frank, his name is Indian, he is a young man with a pony tail, page 158 he said ‘I don’t fight back because I deserve to be hurt. It is because of Jenny. That’s my punishment. ’ Before he bears over the brain damage his younger sister many years ago, so he is the bowl of healing. Seth, he is the least central member of the Chain he is a hopeless alcoholic and emotionally weak in chapter 18 he is unrequitedly in love with Nissa, he is attempts to commit suicide, he is the eye seeks. Seth’s father is the head of the Cheshunt Police Division and reports to Mr. Karle. Seth is not the same side and the power with his father and join the Dark but at the last minute redeems himself and forgiveness of the chain. To conclude, this essay has discussed Isobelle Carmody is a person who wrote the reality war, it set the time and place are real in the novel it discussed what is good and evil, like Nathanial he make this character successful because it brings out when he moved to another new place and have a good start with evil versus good but he never give up and try to learn many things with other people.

Hassans Story Essay Example for Free

Hassans Story Essay

Marketing and sales strategy of Juicy Fruit Smoothies

Marketing and sales strategy of Juicy Fruit Smoothies This opportunity analysis document identifies and summarises the background, status and future plans for the creation for Juicy Fruit Smoothies Ltd. This idea is Juice and Smoothy Bar which is seen in most shopping centres, cinemas and department stores. This new type of business will offer the consumer a wide range of beverages ranging from soft drinks to fruit flavoured beverages with nutritious ingredients. In addition, this new business will sell a variety of ice creams and chocolate. Beverages are among the most sellable items that people can offer. Selling beverages like concentrate juice, vitamin c juice and nectar juice is most profitable during the summer where a frozen juice or smoothie drinks can be refreshing relief from the heat of the sun. This is the reason why it will be a good idea to start a business selling juice fruit and smoothie drink if seeking a good and profitable starting start up business. The Juice and Smoothie brand has been has been a  successful product brand all over the world. Juicy Fruit Smoothies Ltd will use 100% nutritious fruits to promote a healthy advertisement campaign and attract conscious health goers. This business will open one juice and smoothie bar and will continue to expand in shopping centres, entertainment spots, transport companies and gyms.   Juicy Fruit Ltds start up cost is à ¢Ã¢â‚¬Å¡Ã‚ ¬71000. The main source of the cost is from the general operating expenses such as payroll, suppliers, insurance, advertising and other overheads. The remaining costs are the overheads that are normally associated with opening up a premise. We need an investment of about à ¢Ã¢â‚¬Å¡Ã‚ ¬100,000 to get the business started. The start up assumptions is illustrated below: Start-up Funding Start-up funding for expenses à ¢Ã¢â‚¬Å¡Ã‚ ¬54000 Start-up assets funding à ¢Ã¢â‚¬Å¡Ã‚ ¬17000 Total Funding Required à ¢Ã¢â‚¬Å¡Ã‚ ¬71000 Assets Non cash assets from start-up à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Inventory à ¢Ã¢â‚¬Å¡Ã‚ ¬2000 Long Term Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬10000 Total Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬17000 Liabilities Long Term Liabilities à ¢Ã¢â‚¬Å¡Ã‚ ¬100000 Total Liabilities à ¢Ã¢â‚¬Å¡Ã‚ ¬100000 Start-up Requirements Advertising à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Insurance à ¢Ã¢â‚¬Å¡Ã‚ ¬2000 Marketing Promotion à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Payroll à ¢Ã¢â‚¬Å¡Ã‚ ¬40000 Repairs Maintenance à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 Shipping Delivery à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 Internet à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 Total Start-Up Expenses à ¢Ã¢â‚¬Å¡Ã‚ ¬54000 Start-up Assets Start-up Inventory à ¢Ã¢â‚¬Å¡Ã‚ ¬2000 Other Current Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Long Term Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬10000 Total Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬17000 Total Funding Required à ¢Ã¢â‚¬Å¡Ã‚ ¬71000 Objectives The objectives of Juicy Fruit Smoothies Ltd  are the following: Create a state-wide sales staff. Establish strong sales revenue by 2013. Maintain tight control of cost and operation during expansion. To successfully expand our products Mission Statement Juicy Fruit Smoothies Ltds mission is as follows: Quality: Our fruit juices are the highest quality, most nutritious food productsbecause we will accept nothing less. Innovative: Our products have always been in the forefront of the health and nutrition wave. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes. Integrity: Our customers depend on the quality of our juice products. Our commitment to the highest standard is the foundation of our customers trust in Oasis Juice.  Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. We stand behind our product, our service and our word. Company Description Business Definition Juicy Fruit Smoothies Ltd will offer a range of smoothies, juices and energy drinks. Juicy Fruit Smoothies Ltd will have over 50 different flavours that can only be bought in this store, while still selling the already popular ones, such as Power Punch. These refreshment drinks are healthier than soft drinks as they are made from real fruit and blended together to make the smoothie. In order to make these smoothies we will use frozen fruit. Put it in the blender along with some frozen yogurt for thirty seconds and the smoothie is ready to serve. It is really simple and speedy method but it creates a great tasting product. Long Term Aim of the Business Juicy Fruit Smoothies Ltd will be a great opportunity to enter the food and beverage industry providing the consumer with another business to choose from when they decide on their commodities. The main long term aim of the business is to provide excellent customer satisfaction, be miles ahead of the leading competitors and to be profitable. Many people like smoothies and other sweet like products but Juicy Fruit Smoothies Ltd will provide much healthier options that will assist in the competitive advantage. New smoothie recipes will be implemented as time goes on and more promotions will be on offer. Key Features and Benefits Key Features of Juicy Fruit Smoothies Ltd will include: Skilled staff who are aware of the need for high quality in every smoothie Online service where customers will be made available of the ingredients in each smoothie and also the weekly special offers, without having to go into the store. Key Benefits to customers will include: Great tasting drinks made in front of your eyes Quick service Ability to sit down in store and enjoy your smoothie Small Large Size (low prices) Huge selection of flavours Juicy Fruit Smoothies Ltd plans to be as customer friendly as possible and therefore will offer lower prices than the competition. We will welcome criticism from customers on how we can improve our products and of possible different flavours of smoothies. We believe that this will be a great success as we will be giving the customers exactly what they want. The customer will also be able to decide in the store what fruits they want in their smoothie, without the need for the recipe being in use. However, we will have to charge a slightly higher price in order to provide this service. We will be the only company to provide this service and we think that it will be extremely popular. As people are increasingly trying to eat healthy we feel that now is the perfect time to get into the smoothie market. We have a wide range of target outlets such as coffee shops, sandwich bars, gyms, sports clubs, health clubs and hotels, as well as having stores of our own in shopping centres throughout the country. Most people know that fruit loses its nutritional content over time however what most people dont know is that this loss occurs within minutes. Therefore, it is crucial that the ingredients be as fresh as possible in order for the customer to receive maximum benefits. Juicy Fruit Smoothies Ltd has taken this under consideration and has a system that is focused on maximising freshness. Value Proposition At the minute there is no company providing the customers with high quality fresh smoothies at a low price. The recipes are very limited and the prices are high. Juicy Fruit Smoothies Ltd will be the first smoothie bar that offers a wide range of smoothies at affordable prices. Products Juices/Smoothies Energy Drinks Ice Cream Sweets/Chocolates Analytical Spending and Outsourcing Juicy Fruit Smoothies Ltd has a need for analytical spending in order to find out what kinds of fruits and smoothie flavours people are looking for. The major areas that would need to be analyzed would have to be: types of fruits, recipes, ice cream flavours, and potentially meals in the future. At this point in time Juicy Fruit Smoothies Ltd should be focusing on spending for research into what kinds of fruits people in the area would desire. Juicy Fruit Smoothies Ltd should also focus on trying to analyze how they can transport fruits from areas at a low cost. This would entail finding good transportation routes, good areas to find quality fruits, and also how to go about getting them for a decent price. Through these tests Juicy Fruit Smoothies Ltd should be able to figure out a way to get a good quality product thus giving them an advantage on the competition. It would be good for them to try to outsource the testing for recipes to outside service providers. This would allow them to get a more wholesome perspective on what kinds of blends to use in the smoothies and also would allow Juicy Fruit Smoothies Ltd to be more forward looking and potentially expand into the global market at some point in the future. This way they do not have to focus completely on just the local area for business and will be able to become more profitable through expansion. Barriers to Entry Products The Smoothie and Juice Bar industry is a successful industry will many businesses doing quite well despite the economic downturn. The main competitors such as Zumo already are a global brand and would have more stakes in the market and experience. That alone may cause concern for the success of Juicy Fruits. Loyalty to Customers In any market or sector it is known that customer satisfaction gives a better competitive edge for businesses already in the market. Since firms that have a high reputation and have built up their clientele over the years, the customers will remain loyal to that business which gives that business a competitive advantage. Economies of Scale Large and more experienced businesses may be able to operate more efficiently due to minimal costs. These businesses are also more experienced because of the length of time spent in the sector thus giving them more of a competitive advantage. SWOT Analysis Strengths: The Smoothie Juice market is a widely known and successful industry Juicy Fruit Smoothies Ltd will provide quality products than the leading competitor including fresh fruits Chocolate: Cadburys and Nestle will be our suppliers Drinks: Red Bull Coca Cola Smoothies: Fresh Fruits with nutrients Professional products that will be sold to colleges, schools, restaurants and gyms Successful due to the unquestionable ability to provide top of the range products including healthy options. Weaknesses: Our rival companies like Zumo and Innocent may have a better stake in the market and more experience along with knowledge. The competitors may formulate new tactics for the new entrant Juicy Fruit Smoothies Ltd Opportunities Future developments in the smoothie recipes and further business expansion Provide allergy free products such as peanut free drinks and chocolates Threats The major competitors such as Zumo Innocent Any contamination to the food supply and shortages Possible increase in supplier costs# Strategy Implementation Summary Juicy Fruit Smoothies Ltd will penetrate the smoothie and juice beverage industry by creating and deploying new smoothie and juice products and brands. The business will also locate in a logical and more accessible area. Shopping Centres Gyms are the busiest places that a lot of consumers go to for recreation. Since that Juicy Fruit Smoothies Ltd is promoting healthy beverages it is a right step in locating in a gym. We want to let the customer experience a fast and friendly service without the inconvenience of waiting too long for their purchase. The business is for a customer that wants a quick drink on the go and who wants to get in and out fast. Juicy Fruit Smoothies Ltd has identified that the market is busy and the potential target customers will range from school and college goers to business people who will be passing by the juice bar at regular intervals and that is why location is a number one success pattern. In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, Juicy Fruit Smoothies Ltd can continue to offer more promotions if it deems to be a successful juice and smoothie bar. Strategy Pyramid Juicy Fruit Smoothies Ltd strategy is to show people that JF has an excellent product, convenient accessibility, and with a community benefit. To execute on this strategy, Juicy Fruits will be locating its bars at easily accessible with the Dublin area. Juicy Fruits will be pricing its products competitively and training the staff to the highest standards in the country In doing so, Juicy Fruit Smoothies Ltd has to: Provide a customer with a quality product at a competitive price Provide the customer with a more convenient method for obtaining their desired product Demonstrate how Juicy Fruits appreciates customer loyalty buy offering promotions, coupons, loyalty cards, etc. Continue to implement future marking strategies and to ensure that Juicy Fruits will be ahead of the leading competitors Identify future developments and possible merging with other retail companies such as Spar or Centra Continue will some market research in the area of customer satisfaction. Are the customers satisfied with the level of service? Are they happy with the products? Any feedback? This could be done through feedback cards. Strategy Pyramid.jpg Market Analysis Target Market The target market is vast, covering almost all demographics, with an emphasis on the age group of 15-35 i.e. older school goers, students and young professionals. Thus locating the franchises near colleges, shopping centres and in town is important. Perhaps it might also be beneficial to cooperate with a current institution in Ireland for the start up of the company, i.e. cooperate with a shop, such as Centra or Spar, using their well known brand name to help solidify the name of this new franchise. This again would result in an addition to the already high start up costs, but it may well be the smartest and most effective route forward. An in depth researching of the market prices would also be needed and Juicy Fruits would most certainly have to charge less than its competitors in order to gain a foot hold in the market. This might have to be continued for several months/years in order to persuade people away from companies like Zumo. This would result in low income for the first few accounting periods and with the high start up costs the margin for a healthy profit in the first two years is very low. However, all of this being said, the fact that there is only one other Smoothie and Juice Bar company out there in the market in Ireland at the moment means the potential for a new company is excellent, as long as an efficient strategy is put in place to effectively corner a section of the health food market. Market Segmentation The effects of the industry affect how we will have to market, as well as what services/products we will have to offer in Juicy Fruit Smoothies Ltd. For example, we will have to separate our juice and smoothie products from others as well as focus on their weaknesses and exploit them. The major competitors we have in the beverage industry are cafes and corporations such as Starbucks. Juicy Fruits will have to be sure to specify how much healthier their product is in comparison to coffee and why it is a better choice. This will hopefully allow for them to attract customers away from the competition as well as allow them to gain a solid foothold in the market. Geography segmentation is not a very large part of Juicy Fruit Smoothies Ltd concerns. The target market/customers for the company are a very large range that doesnt target anyone in particular. Just your average people, the only part of the geography that would be major is being sure to be in a densely populated location such as in downtown Dublin or directly on/near the campus. Now we will look at the different tiers that Juicy Fruit Smoothies Ltd would be concerned with. Tier 1 (Industries Juicy Fruit Smoothies Ltd can leverage on their own) Fruit and Smoothies Ice Cream Tier 2 (Industries that can be leveraged with help from a partner) Recipes Organics Tier 3 (Future industries to get involved in) Food (full meals) Vegetables Fitness Competition The two main competitors in this industry are Zumo and Innocent. Zumo has been in Ireland since 2001 and are the largest juice and smoothie bar chain in Europe, with over 100 bars in 13 countries. Their company is extremely similar to ours as they make up their smoothies in store also. We will have an advantage over Zumo as we will have a greater selection of smoothies and also the customers will have the option of choosing the fruits that go into their smoothies. We expect to steal a lot of their customers due to this. Zumo is already a well established company and have had the luxury of charging high prices for their product and having a huge mark-up. In order to break into their market we intend to have cheaper prices and also have special offers weekly. E.g. For one week have the Power Punch smoothie at à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50. This is extremely good value and although we will not be making that much profit off this deal, we expect that it will attract customers into the store and also that we will sell quite a large amount of the products on special offer. Innocent is a UK based company which was founded in 1999. They provide smoothies and juices also, however the key difference between our company and theirs is that we intend to make ours fresh in store whereas their product comes readymade in cartons and plastic bottles. Their product is sold at a cheaper price than ours however a lot of the goodness is lost in the smoothie and also the majority of people find that it doesnt taste as nice as the freshly made smoothies. Competitive Advantage Juicy Fruit Smoothies Ltd will be successful if it is able to satisfy the key customer criteria. This includes: high quality product, affordable prices, speedy and friendly service. It will have advantages over other smoothie providers for the following reasons: Juicy Fruit Smoothies Ltd has a keen interest in satisfying the customer, and therefore spends time perfecting their recipes. The wide range of flavours that Juicy Fruit Smoothies Ltd will provide should satisfy all tastes. The customer will have the ability of choosing what goes into the smoothie on off chance that there isnt a recipe that suits the customers taste. We will provide high quality smoothies in less than a minute. This speed is vital in order to compete with the competitors as customers will not be willing to wait for over 5 minutes for their smoothies. This time will be increased drastically if there is a queue. Therefore it is vital to us that the smoothie is made and in the customers hand in two minutes. This speed is also good for the quality of the product. As outlined earlier, the nutrients leave the fruit within minutes, therefore this process keeps our product as healthy as possible also adding to its appeal. Marketing/Sales Strategy Marketing Strategy The Fruit Juice and Smoothie bar market is currently occupied, in Ireland, by one major company, Zumo. The Zumo chain of bars is, at present the only realistic competition to the introduction of a new franchise of smoothie bars. The creation of the new chain Juicy Fruits would most certainly result in direct retaliation from this major competitor and plans must be put in place to differentiate the products that Juicy Fruits intend to sell from those of Zumo. Similarly, other areas of competition, such as coffee houses like Starbucks and Insomnia must be planned for. An emphasis on the healthier aspects of a smoothie over things like coffee must be stressed in an early advertisement campaign. As there is only one major competitor in this area there is obvious room for growth in the market. An informative and cost effective advertisement campaign would be essential and would have to be run early in the life of the company, perhaps even before the first Smoothie and Juice bars opened. This obviously will result in a high start up cost; however the lack of any effective advert campaigns currently from Zumo would result in excellent market coverage for said ad campaign. Market Share Due to well established companies already in this market, we expect to initially have a small market share. However, once we have an advertising campaign in place we expect this to rise to approx 5% within one year. Advertising and Promotion As already stated, it would be essential to run an informative advertisement campaign early in the companys development. This would be necessary in order to corner the market early on in the business development. It would be my recommendation to run this advert campaign before the first store opened its doors in order to generate some anticipation and create a slogan about the new franchise. It would also be wise to run discounts and offers for the first few weeks of existence, in order to draw in more potential customers. Deals would have to be good enough to pull current Zumo customers away from their usual purchases. As Ive said in the above section, forming a partnership with a well established company would be very beneficial to the future development of the franchise. This would convey some trust towards the company and perhaps add loyalty to the brand name from those already loyal to the shop that Juicy Fruits will now operate out of, (Centra, Spar etc.) Getting the correct theme for the Smoothie and Juice Bars will also be essential. The current competition, Zumo, uses green and yellow as their main colours and is very easily distinguishable. Juicy Fruits would have to also use colours that suggested healthiness and fruitiness, without using the same colours as Zumo. It is essential that Juicy Fruits remains differentiable from Zumo. I would suggest the use of blues and reds on all things Juicy Fruit; this would strongly differentiate the franchise from the competition, and suggests a cool, healthy atmosphere. An advert campaign would get people buying smoothies instead of other commodities such as coffee should also be run, targeting young professionals. It should be noted that, in the morning, a full smoothie has just as much energy providing substances as coffee, and is substantially healthier. This campaign should be run later in the companys development, as the already high start up costs do not need to be added to from the get go. It should also be made clear that our smoothies and juices are significantly cheaper than the competition (and we will have to make this the case, at least in the first one to two years of the companys life) in order to draw potential clients out from Zumo and bring them in to us. High quality produce would be required, with an emphasis on fair trade fruits in order to increase popularity with the public. Perhaps a companywide statement saying Juicy Fruits will only buy fair trade produce would be in order. This would also be an excellent selling point for the new business and would hopefully draw in new customers. Sales Strategy The promotional and marketing side of the business will be about à ¢Ã¢â‚¬Å¡Ã‚ ¬1000. When the company is set up the business will then open up with promotions such as a buy 1 get the 2nd at half price offer. This type of strategy has been very successful with food and beverage industries and I have no doubt that this type of strategy will give Juicy Fruit Smoothies Ltd the start-up success it needs Pricing I have analysed the pricing scheme for Juicy Fruits competitors along with our prices which are as follows: Juicy Fruits Zumo Smoothies à ¢Ã¢â‚¬Å¡Ã‚ ¬3 large, à ¢Ã¢â‚¬Å¡Ã‚ ¬2 small Smoothies à ¢Ã¢â‚¬Å¡Ã‚ ¬4 Energy Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 Energy Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬3 Soft Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 bottle, à ¢Ã¢â‚¬Å¡Ã‚ ¬1 can Soft Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬1.70 Ice Cream à ¢Ã¢â‚¬Å¡Ã‚ ¬1.20 Ice Cream à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 Fruit Juices à ¢Ã¢â‚¬Å¡Ã‚ ¬1.00 Fruit Juices à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 Chocolate à ¢Ã¢â‚¬Å¡Ã‚ ¬1.00 Chocolate à ¢Ã¢â‚¬Å¡Ã‚ ¬1.30 From the table above, Juicy Fruits pricing scheme is quite better and attractive than Zumos pricing scheme. Zumos products are much more expensive than Juicy Fruits which would help the consumer on choosing a product for less. It would be a decision of supply and demand. Research Development In the food and beverage industry, the requirement for RD is a crucial element as it involves checking your competitive advantage and also keeps tabs on your competition. Juicy Fruit Smoothies Ltd will be providing new smoothie recipes and will require more market research to ensure that these recipes have not been already invented. If and when a new recipe is invented patents, copyrights and branding legal requirements will need to put in place. If the new inventions and products are not legalised then anybody could take the products and use them for their own. With legalisation, this helps to eliminate this with the legal system. Staffing Operations Management (including Board) Organisational Chart Staffing Training Plans With Juicy Fruits the recruitment and employment procedures will be like the same as many other businesses. The main procedures that this business will take will be an interview, performance appraisal and there will be a trial period. The main key areas that Juicy Fruit Smoothies Ltds employment procedures will undergo will be: Conduct a job analysis and determine what the responsibilities of the job will be Determine what skills are needed to carry out these responsibilities Draft an advert Candidates to be chosen based on interview performance, availability and references At the end of about six months there will be a performance appraisal which will evaluate the job performance of each staff member in order to extend his/her employment The performance appraisal will help to: Inform employees on the status of their performance Check to see if the employee might require more training Identify personnel decisions; to analysis salary increases or bonuses Assess and provide communication between the employee and administration The trail period will be for one month and upon completion of that period there will be a small performance appraisal as mentioned above. Since the Juicy Fruit Smoothies Ltd is just starting up, there will be minimal amount of staff that will be required until the business expands which will then be a requirement to hire addition staff. Personnel Management Juicy Fruit Smoothies Ltds management team will consist of a Director, an Operational Director, a Managing Director, and Accountant, General Manager a Supervisor. In order to deliver efficiency to the consumer it is critical that the products and machinery is up and running and that everything is fully operational. The Board of Directors will be as follows: Director (Stiophà ¡n Mac Suibhne) Operational Director (Padraig Sheehan) Managing Director ( Barry Cunneen) Accountant ( Jesse Dunham) Operations The main operational requirements for Juicy Fruit Smoothies Ltd will include: Location for the business Staffing Inventory Functional Website (for promotional purposes) It is imperative that staff be fully trained on the equipment to include manual handling training and healthy and safety before the initial opening of the business. All legal requirements will need to complete before opening. Factors Determining Success The main factors that will determine the success and future success of Juicy Fruit Smoothies Ltd are: Competition it will be important for me and my colleagues to keep an ongoing track of the businesss competitors in order to reach full market potential. Since that Juicy Fruit Smoothies Ltd already has competition with some main companies offering the same type of products, it will be our job to continue to expand the business and continue to offer bigger and better offers and products. Reducing Overheads ensuring that the overheads will remain low will be our top priority and will continue to be a business objective. The main methods of reducing costs will be both change insurance requirements and cutting supplier costs as the business continues on. Development for Juicy Fruit Smoothies Ltd as already mentioned, Juicy Fruit Smoothies Ltd will expand from one premises to many others pending the success within the first year of business. Market research such as surveys or questionnaires may provide feedback on our products and help to assess customer satisfaction High Customer Satisfaction customer satisfaction is the top success factor for this business and it will operate a boomerang approach to returning customers if they are kept happy with the products and service. Other Operational Factors The main operational factors that need to be addressed are: Quality Assurance: Keeping the products and customer service up to date will be a main priority. Location: Juicy Fruit Smoothies Ltd will need a location in either a shopping centre or a gym to start up. Many of these jui

Aristotles Rhetoric and the Ethics of Modern Advertising Essay

Aristotle's Rhetoric outlines the three main purposes of rhetoric as political, legal, and ceremonial. Persuasion is the main point of all three of the main venues for rhetoric. Rhetoric â€Å"may be defined as the faculty of observing in any given case the available means of persuasion† (Aristotle 22). Rhetoric can also be seen as a primer to explain the methods of persuasion used in modern-day commercials and advertisements. While the classic methods of effecting persuasion are pertinent to our understanding of how different forms of advertising work, there are also a host of modern day techniques that have changed the landscape of rhetoric. Namely, what has changed is three-fold. First, modern-day advertising has a much more visual delivery. Second, traditional oratory is rarely used in modern day commercials. Finally, there is a departure from what Aristotle would say is ethical within the rhetoric of the modern day. Advertising is attempting to sell you somethin g. Unlike in the time of Aristotle, we live in a capitalist society where most rhetorical methodology is designed to produce a specific action from the audience to purchase an item, not simply to win an argument. The duty of oratory has changed from the Aristotelian definition. We can then ask, what can we learn from the rhetorical devices of Aristotle in responding to today's advertisements and commercials? However broad these changes may seem to the modern day audience, it is important to 2 show how the classical methodology of effecting persuasion is relevant today. Aristotle states the three means of effecting persuasion are â€Å" (1) to reason logically, (2) to understand human character and goodness in various forms, and (3) to understand ... ...nd logos are used by ad-writers in an attempt to persuade them, the public can look clearly at the underlying purpose of the advertisement. As Corbett and Connors point out, â€Å"a knowledge of rhetoric can help us to respond critically and appreciatively to advertisements, commercials, political messages, satires, irony, and double-speak of all varieties† (25). A close reading of Rhetoric and other forms of ancient rhetoric can be beneficial to a student who wishes to truly understand how advertising and commercials work. The ability to wade through advertising that only offers a mild truth, or worse yet a lie, has become a great attribute associated with post-modern American thinking. After a careful study of Rhetoric's past, we as Americans may be able to discern truth from propaganda, need instead of want, and fact from fiction.

The Death Penalty Is Necessary Essay -- capital punishment, death pena

The death penalty otherwise known as capital punishment, is the most extreme punishment a government can implement on its own people. Presently, only eight-six countries have completely abolished the use of capital punishment, while seventy-four countries still retain some use of the death penalty. Throughout history, the controversy over the necessity of the use of the death penalty has continued. Many oppose the death penalty on basis of moral and ethical grounds, but one must keep in mind that capital punishment is not an excessive and unnecessary form of punishment for those who knowingly and intentionally commit a severe crime in premeditation and that the words â€Å"kill,† â€Å"murder,† and â€Å"execute† are not interchangeable. Once a person crosses the line of committing the severe crime, they have effectively given away their right to life away. This is why in my opinion the death penalty is necessary in order to act as a deterrent to crime, to exact justice for monstrous crimes and to overall keep society safe. The death penalty is a more effective deterrent than life imprisonment. Studies have shown that there is a direct correlation between the use of capital punishment and the future murder rate. According to research done by Roy D. Adler and Michael Summers, professors at Pepperdine University in Malibu, California, it was discovered that, â€Å"When executions increased, homicides decreased the following year. Conversely when executions leveled off, the murder rate spiked the following year†¦ each execution [in the U.S during 1979-2004] was associated with seventy-four fewer murders the following year.† (J. 33) With this direct correlation it is proven that the death penalty can in fact deter crime because it is proven using sta... ...ath penalty for the taking of a life: Agree." The Death Penalty A Curriculum for High School Students and Teachers. Michigan State University Comm Lab and Death Penalty Information Center, n.d. Web. 30 Jul 2011. . Andre, Claire, and Manuel Velasquez. "Capital Punishment: Our Duty or Our Doom?." Santa Clara University Ethics Articles n. pag. Web. 30 Jul 2011. . B., Phil. "The Pros and Cons of Capital Punishment." Phil for Humanity. Phil for Humanity, n.d. Web. 27 Jul 2011. . E., Mary. Capital Punishment. Greenhaven Pr, 2005. Print. J., Peggy. Does the Death Penalty Deter Crime?. Referencepoint Pr Inc, 2009. Print. Stearman, Kaye. The Debate about the Death Penalty. Rosen Central, 2007. Print.

The Creation of Disneyland Essay -- Walt Disney 1950s

The Creation of Disneyland Walt Disney: The Early Years Walter Elias Disney was born on December 5, 1901. He was the fourth of five children born to Elias and Flora Disney. Elias was a fairly unsuccessful businessman, who moved the family from city to city in search of financial success. When Walt was four, they moved from their home in Chicago to a farm in Marceline, Missouri. Walt's time in Marceline provided him with the vision for Main Street USA (Francavigilia, 1981). His frequent associations with animals would also become evident in his later cartoons (Bryman, 4). In 1910, the family left Marceline and moved to Kansas City. Elias was a strict taskmaster who often beat his children. This led to Walt's two oldest brothers deserting the family. Another brother, Roy, left to go help an uncle on a farm. Although they were no longer living together, Roy and Walt remained close. In 1919, Walt got a job as a cartoonist at a commercial art studio in Kansas City. That job did not last long, and following a failed attempt at starting his own business, Walt began to work for the Kansas City Film Ad Company. During this time, he seriously explored the world of animation. Success, however, did not come easily to Walt, and he soon decided that he had to leave Kansas City. In 1923, he carried just $40 in his pocket and left for Hollywood. Walt's brother Roy, who was already living in Los Angeles, provided Walt with some financial backing and contacted a distributor about Walt's first animation Alice's Wonderland. Working together with Roy, the brothers opened "Disney Bros. Studio" (It would later be known as Walt Disney Studio). Roy handled the business operations and Walt specialized in the animated productions. Although produ... ...jects. James Rouse, an accomplished architect has credited Walt Disney for providing much of his inspiration. In addition to suburban malls, Rouse has created Baltimore's Harborplace and Boston's Faneuil Hall Marketplace (Hine, 152). Although Walt Disney died in 1966, his ideas can still be found across the globe. Works Cited Adams, Judith A. The American Amusement Park Industry. Boston: Twayne, 1991. Bryman, Alan. Disney and his Worlds. New York: Routledge, 1995 Francavigilia, R.V. (1981) "Main Street USA: a comparison / contrast of streetscapes in Disneyland and Walt Disney World", Journal of Popular Culture, 15: 141-156 Justdisney.com. 18 Apr. 2004 http://www.justdisney.com/disneyland/history.html Thomas Hine, Populuxe (New York: Knopf, 1986), 152. Works Consulted Marling, Karal Ann. Designing Disney's Theme Parks. New York: Flammario, 1997.

Importance of good leadership for a business Essay

Leadership is the process by which an individual influences, motivates and controls the behaviour of others towards a specific set of objectives. Leadership is the composite of abilities and characteristics of an individual leader of the environment in which he operates and of the relationship developed between the leader and the led. It is very important to have good leadership for a business to succeed as employees will only follow a good leader and respond positively towards their direction. A good leader will have ability to obtain the highest quality from subordinates that they have the capacity to render. True leadership is a positive force, based on cooperation and mutual trust. A poor leader will often fail to win over staff and have problems communicating with workers. Leadership style is the way a manager takes decisions and deals with the staff. An effective leadership style is one that best compliments the organizational environment, the task to be accomplished and the pe rsonal characteristics of the people involved. There are several types of leadership styles, which are autocratic, democratic, paternalistic and laissez-faire. Body: Explanation on Autocratic style, Democratic Style, Laissez-faire and paternalistic style. The autocratic Leaders is authoritarian and assume respect for all aspect of operation. Communication is one-way with little as no scope of feedback. With autocratic style, we can identify the dictators who demand total compliances from the work-force. He demotivate staff and create frustration and fears. The work group depend on the leader and will be unable to act independently. However, the autocratic style seems efficient and essential in some situation such as police force. There is clearly chain of command with no ambiguity and so autocratic leadership produces quick decision. The democratic leader seeks the opinion of subordinates before taking final decision. However, they retain ultimate responsibilities for decision making. It is especially appropriate where experience workers need to be fully involve in their work. Participation of subordinate’s results in improve decision making, higher moral and more motivated. But consultation is time consuming and may delay acti vities. There is always the danger of losing management control and attempt to evade responsibilities. Under  Laissez-faire style leadership, group members have total freedom. The leader set down all objectives and the subordinates have clear parameters within which they should work. Once objectives have been set, subordinates are left alone to achieve objectives. This style of leadership works fine when subordinates are willing and able to accept responsibility. Under such style of management, success depend on the competence and integrity of subordinates. But workers are motivated to work. A paternalistic management style is a form of management whereby managers pay more attention to the social aspects of their employees; they are concerned with keeping them happy and motivated, and act as a sort of father figure to the employees. In such a management style, decisions are made with the best interests of the workers at heart. Conclusion: Importance of leadership Leadership is therefore crucial in motivating and inspiring the workforce so that they perform the assign task willingly and in an efficient and effective manner. Thus leadership is concern of influencing others to achieve aims and objectives. Management and leadership skills are needed in every industry and every walk of life. It is essential therefore for new managers to be provided with opportunities to learn how to manage and lead people.

Sub-Saharan Africa: An Extraordinary Period of Change

Africas hopes for a better prospective depend in large vary on up(a) the health of its tribe. sub-Saharan Africa is experiencing a period of extraordinary adjustment. crossways the continent, policy reforms ar contributing to propulsive economic harvesting. Greater policy-making nudeness has strengthened the commit custodyt of Afri skunk governments to encounter the basic aims of their mickle. Despite these over championing trends, sub-Saharan Africa faces a development contest greater than either other(a) region. oft of the continents race remains despe steply poor.With personality subjects of adolescents entering their frybearing grades, in less than cardinalsome decades Africas people is project to double again from the trustworthy aim of 620 cardinal. Mean time, legion(predicate) a(prenominal) Afri drive out nations atomic matter 18 assay to provide health and culture go to worlds expanding at a runty portion a year. In many countrie s, fast community growth is contributing to debasement of the environment and undermining prospects for prosperity. Africas hopes for a better prox depend in large bureau on improving the health of its people. snap off access to honest quality generative health function, dissolveicularly family planning, is serve to improving health status especi anyy for women. The cosmos of procreative health in Africa, however, is furthest from ideal. Women begin child-bearing in their teens and fool an mediocre of six children. Meanwhile, back up has struck rugged in sub-Saharan Africa, where roughly 1 in 10 adults both men and women ar infected with human immunodeficiency virus. Yet tralatitious attitudes favoring large families ar changing rapidly, owe to the growth of cities, the rising cost of sustentation and embarrasseder child final stage range, among other factors.Demand for family planning has incralleviated dramatically in n archeozoic countries, and the de cline in birth posts ,limited as recently as a decade ago to only a few countries in the region, appears to be spread steadily across the continent. In such(prenominal)(prenominal) of Africa, however, large families ar fluent the norm. This piazza is reinforced by unhopeful levels of detecting, particularly among women, and brotherly barriers to the enough economic affaire of women. Yet, instill enrollment place declined or came to a standstill during the economic crisis many African countries experienced in the 1980s.Comp atomic number 18d to countries in other developing regions, African countries build up only recently begun to adopt race policies and initiate family planning and related fruitful health programs. However, African governments change magnitudely pick out the soulfulness and societal hits of small families. In the last decade thither has been fuddled growth in the number of countries establishing matter family planning programs and in the sc ope of these efforts. Still, sub-Saharan Africa has a long way to go.In addition to looking the growing need for family planning and fruitful health services, African countries essentialiness expand access to reproduction for girls and economic opportwholeies for women. This volition require portentously increased financial contributions from African governments and ho utilisation-holds, as well as supranational donors. In sum, addressing poor reproductive health and rapid universe growth is a dash task requiring schoolwide carry out on many different fronts. A anteriority res publica is state growth. This is a chromosome mapping of birth or foulness, mortality, and net migration.sub-Saharan Africa lags behind other regions in its demographic transition. The total fruitfulness rate, the total number of children the average woman has in a life date. For sub-Saharan Africa as a hearty has remained at just somewhat 6. 5 for the past tense 25 years, while it has dec lined to most 4 in all developing countries interpreted together. Recent surveys appear to signal, however, that several counties, argon at or near a critical demographic turning point. sub-Saharan Africa continues to maintain the naughtyest total fertility rates in the world.The total fertility rate is the average number of children a women impart bear during her reproductive years, usually mingled with 15 and 49 years old, although some analysts retain expanded this range to intromit 10 and 55 year olds. Families in the region average an estimated 6. 4 children. Although in that respect is considerable variation by region, socioeconomic status, and place of residence (rural vs. urban). Disease vectors argon non solely responsible for depleted fertility rates in sub-Saharan Africa. Some countries have make significant inroadstead in their family planning efforts to write out fertility.You can separate fertility rates into 2 types of determinants setoff being the direc t that relates to the behavioural and biological facial expressions of fertility. And the second argon confirmative factors much(prenominal) as socioeconomic ( angiotensin converting enzymes income, education, cultural, historical, environmental, and politic-institutional factors espousal patterns in Sub-Saharan Africa have a number of features that atomic number 18 unique and kind of distinct from North America and Europe. approximately marriages, particularly in traditionalistic societies, atomic number 18 universal and expire at an early age.This whitethorn in addition be placement as a reason to the job of rapid population growth. The belief systems, customs, traditions, and set of Sub-Saharan Africans have significant bear upon on fertility levels. The African family social system is male dominated, and decisions about re takings and family coat are usually deferred to the husband. This whitethorn be to make the women find it difficult to shed to their husba nds about family planning. Since a high-pitched commute premium is placed on children, African women point to elevate their status, comparing with their husbands request to have much children.Mortality levels in Sub-Saharan Africa have declined substantially over the years, thusly converging towards levels associated with to a greater extent developed countries. Improvements in health, sanitization, and nutrition standards massive vaccination campaigns against measles, small pox, and other diseases and increased efforts on the part of World Health Organization and the planetary Red Cross have all contributed to this d takeward trend. Even with the lowering of death rates, there are still breakable regional variations in mortality levels that mull over environmental, economic, and sociocultural factors.Death rates may be prone to drought, areas with high incidence of back up and those areas that have experienced social unrest, civil war, and political upheaval besides may have relatively high mortality rates. Migration involves the movement from one administrative unit to a nonher, effecting in a change in permanent residence. Recent estimates record that Sub-Saharan Africa contains 35 million international migrants, al nigh half of the worlds total. Another lodge in like many other countries has been the mavin drain of African intellectuals and students.Another stage business regarding international migration is the refugee crisis, which has taken on added proportions recently. The close widely used definition is one which characterizes refugees as anyone who,owing to well-founded tutelage of being persecuted for reasons of race, religion, nationality and is unable or loath to avail himherself of the tax shelter of that country. Average per capita fare production has declined in many countries, per capita kilogram calorie consumption had stagnated at very low levels, and roughly 100 million people in Sub-Saharan Africa are intellectual nourishment insecure..The average African consumes only about 87 percent of the calories involve for a healthy and productive life. Womens Time, and Their Role in Rural Production and Household attention Systems Most women in Sub-Saharan Africa bear heavy responsibilities for forage crop production, weeding and harvest on mens fields, post-harvest processing, fuel timber and weewee supply provision, and household maintenance. But the burdens on rural women are increasing, as population growth outpaces the evolution of outlandish applied science and growing numbers of men channel the uprises for urban and industrial jobs.Many factors underlie the persistence of very high piece fertility rates. The fundamental worry is low bring for fewer children. Environmental degradation, pastoral problems, food insecurity and poverty, and the heavy proceeding burdens of woman all play a part in this respect. High baby and child mortality rates are a major(ip) factor explaining the unflinching high take on for large number of children in Africa. Where girls are kept our of school to serve up with domestic tasks, this negatively affects their fertility preferences and their ability to make informed decisions about family planning once they reach childbearing age.The bewitch policy response and action program to address these problems are not easily brought into compatible focus. Many of the most immediately attractive remedies have been seek and have failed. A key aspect pull up stakes be to increase demand for fewer children. Educational efforts, directed at both men and women, are needed to raise awareness of the benefits of fewer children. Womens constitute loads need to be eased to lop the need for child labour. fighting(a) agricultural development and modify food security get out also reduce the demand for children.Promoting Environmentally Sustainable horticulture Farm productivity per unit area must be raised significantly to generate more output with diminutive increase in the area farmed. To minimise negative impacts on the environment, much more emphasis is required on environmentally benign and sustainable technologies. Numerous such agricultural techniques have been developed and triumphfully applied, often through adaptation of traditional practices that have evolved in response to local agro-ecological and socioeconomic condition.However, intensification with these technologies alone is un apparent to be sufficient in most Sub-Saharan African countries to achieve agricultural growth rates of 4 percent per year and more. Improved variety/fertilization/farm mechanization technologies pull up stakes also be prerequisite. Increased use of fertilizers leave alone be especially important to raise yields and maintain soil fertility. Intensive and option-conserving agriculture must be made less raving mad and more profitable. This requires appropriate marketing, price, tax and exchange rate policies as well a s investments in rural radix, health and education facilities.Creating parks, reserves and community-owned range land and protect these against conversion into crop land bequeath be important to conserve born(p) preferences and bio diversity. So will cut foot development in forests and other fragile areas to discourage settlement in these areas. Since this will limit the scope for further involution of cropped land and, potentially, the scope for agricultural production growth, there is a trade-off among conservation and agricultural growth.Creating additional protection areas will only be feasible and sustainable if agricultural production can be intensified at the rate suggested here (i. e. to about a 3. 5 percent annual increase in farm out put per unit of land farmed). in this sense, conservation and agricultural intensification are complementary. As African farmers have shown, land scarcity leads to agricultural intensification if the necessary advice and inputs are a vailable, intensification can be made sustainable and the rate of intensification greatly accelerated. al-Qaida Development and Settlement Policy The healthy bias in urban infrastructure investments favoring the few major cities call for to be abandoned. Adequate transport lines to product markets are major factors associated with the intensification of farming even where population densities are comparatively low. Rural roads and improved tracks navigable for animal-drawn vehicles are crucial. major(ip) efforts are also needed to publicize the use of locally suitable and appropriate intermediate transport technology, especially animal-drawn implements, and of improved off-road transport.Infrastructure development also has a major impact on the productivity of rural labour and on key determinants of fertility. Roads provide access to health facilities and schools. Better educated and healthier farmers are more productive and more likely to be innovators. Water supply and sanitat ion facilities have significant impact on health and labour productivity. Rural water supply, sanitation, health and education facilities and services are particularly important in ground of their impact on infant and child mortality and on female education both critical determinants of fertility preferences.With the major exceptions of the humid regions of Central and coastal westerly Africa, almost all of Sub-Saharan Africa will be facing water shortages or water scarcity early in the next century. There is an urgent need for effective hydrological planning and for prudent demand management. Water must be recognize as the critical and limiting resource it is. it must be carefully allocated, and must be protected against pollution. Planning for water use must be found on natural hydrological units such as river basins and integrated with planning for land use and other activities that affect, and are affected by, water development.Since water resources are frequently shared o ut among countries, it is important to cooperate closely in planning for long-term water sharing. vingt-et-un of the worlds thirty poorest countries are in sub-Saharan Africa. Nearly half the regions people have intercourse in absolute poverty the homogeneous of a dollar a day or less. Positive per capita growth in the past four years has not been adequacy to prevent an increase in the absolute number living in poverty in sub-Saharan Africa.By end of 1998, nearly 23 million adults and children were estimated to be living with HIV/ serving in sub-Saharan Africa accounting for 2/3 of the worlds infected persons. More than 1. 8 million Africans will die from assist this year. New infection rates are staggering in South Africa, 1,750 are infected by aid daily. Problems hightail it beyond the health sector. HIV/AIDS has raised the cost of doing business, killing professionals, schoolteachers and farmers, reducing incomes now and investments in the future. HIV/AIDS is overloadin g social welfare systems.Sub-Saharan Africa accounts for 95% of the 13 million children worldwide who will be orphaned by AIDS by end of 2000. At current rates of population growth, sub-Saharan Africa will grow to over one meg people by 2020, despite declining birthrates and increasing number of deaths from AIDS. Contraceptive prevalence rates have been rising for the last leash decades, yet remain under 10% in most of sub-Saharan Africa. The high rate of population growth intensifies alive social, political, economic, and environmental pressures.Aids assists African countries to reduce these pressures through family planning programs emphasizing healthier, little families, and through have of girls education, a major determinant of family size. As a result of the above information you can see that rapid population growth in Sub-Saharan Africa at the present time is a moment of opportunity on the African continent. Africa is making new fountainhead democracy and economic refor m are revitalizing the continent, and a number of countries are experiencing dynamic economic growth.With greater political open-ness, African governments are increasingly pursuit to address the health and education needs of their people. Despite these positive trends, sub-Saharan Africa faces a development challenge greater than any other region. Africas progress has not reached enough people, and too much of the continent is still plagued by political instability. Many African nations are struggling to meet the health and education needs of populations expanding at about three percent a year. In too many countries, rapid population growth continues to threaten the natural resource base and future prospects for prosperity.The regions ability to remit current high rates of population growth is thus key to achieving its full potential for development. The international community has good reason to care about African development. The continent is endowed with ample mineral and agric ultural resources, including the greatest potential in the world for increases in farm productivity. Africa is also one of the last untapped markets for goods and services industrialized countries thus stand to benefit by trading with a more prosperous Africa.Beyond economic self-interest, there are strong humanitarian reasons to support efforts to alleviate poverty in Africa, nursing home to 11 percent of the worlds population. In many respects, Africa in the late 1990s resembles the eastside Asian economies as they began their economic take-off three decades ago. African governments need to emphasize three key strategies in their efforts to improve individual well-being and slow population growth. The first priority should be to expand reproductive health and family planning services to meet existing unmet needs.The second, to expand educational and economic opportunities, especially for women, both to improve the lives of individuals and to help encourage a desire for smaller f amilies. The third, to slow the momentum of future population growth through education and reproductive health programs that help young people choose to delay childbearing. Carrying out the comprehensive agenda described above will require enormous effort by African governments. The task is large, yet attainable if these governments increase their current low levels of loading to reproductive health and family planning programs.Governments and donors should be prepared to invest years of uphold effort to build successful population programs. Over the long haul, there are bound to be setbacks and difficulties. Currently, there is no reason to expect that either the fertility or development transitions will occur more quickly and with less out-of-door aid in sub-Saharan Africa than they did in other places. Yet the needs are pressing, and Africa must accelerate the development of population programs and the current trend towards smaller families.This may be possible if African cou ntries are willing to learn as much as possible from the experiences of other regions, while at the same time recognizing the continents own special challenges, such as the HIV/AIDS crisis. Africas relatively recent memorial tablet of population policies and programs has given it the chance to learn from both the mistakes and achievements of other regions which have grappled with the problem of rapid population growth. African countries, with help from the world community, have the potential to build on these experiences and create their own success story.